Max is a chain of Swedish hamburger restaurants. The first restaurant was opened in Gällivare 1968 by Curt Bergfors. When I started to work with this company in 2000, there were only 7 restaurants. Today there are more than 100.
I have designed sign systems, menu boards, food packaging and uniforms. When I researched the world’s hamburger restaurants I discovered that about 90% of them uses red and yellow in their logos. My suggestion was to mix them both and claim orange as the identity color.
Outside, the logo remains red/yellow but inside the restaurant it becomes orange.
Kids box in five variations. Illustrations by Björn Håkansson.
Illustrations and manual for work clothes. Uniform design by Julia Bristulf.
Products for the supermarket.